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You will find the following "Science Explained" absolutely facinating




FREND's educational, treatment sessions and in-home Self-Improvement CD Program are proven effective.

Our nationally recognized program utilizes techniques based on advanced research in behavior modification at Stanford, Harvard, UCLA, John Hopkins, Mayo Clinic and Hypnosis Motivation Institute (HMI).

As a result, this program is effective and one of the safest approaches we know of today for stress reduction, smoking cessation, weight management, self-esteem, insomnia and much more.


American Medical Association (AMA): In 1958, the American Medical Association endorsed the use of Clinical Hypnotherapy as an ideal treatment for behavior modification and the elimination of undesirable habits such as stress, smoking and excess weight.

In 1962, the American Medical Association endorsed the use of Clinical Hypnotherapy for use as an alternative to chemical anesthesia for pain relief and surgical anesthesia.

American Psychological Association (APA): In 1960, the American Psychological Association endorsed Clinical Hypnotherapy as a branch of Psychology.

National Institute of Health (NIH): In 1995, the National Institute of Health recommended Clinical Hypnotherapy as a treatment for chronic pain and other conditions such as anxiety and addiction.


Weight Loss

Conventional         6% success rate. (AMA)
The FREND Group
59% success

Smoking Cessation

Conventional       18% success rate (Utilizing prescribed medications such as nicotine-treated patches, gum and inhalers)
The FREND Group 74% (Includes complete cessation and reduction)

Overall (Includes Stress Reduction)
Conventional          8% success rate (JAMA)
The FREND Group
85% (includes stress and stress-related pain relief
NOTE: The FREND Group's success is the result of utilizing our Inspirational Seminar/Clinics or one-on-one sessions in conjunction with our Clinical Reinforcement Hypnotherapy CD Programs. Clients must understand that Hypnotherapy is best used for vocational and avocational pursuits and does not treat physiological or psychological disorders. A Hypnotherpist does not diagnose, prescribe, or treat medical conditions; your primary care provider must treat any medical condition.
(Ref: FREND Clinics attendees responding to follow-up surveys, since 1994)


       Hypnosis Burn Treatment 1

Chemical anesthesia could not be administered to this severely burned patient. Doing so could cause the patient to go into life-threatening shock. Clinical Hypnotherapy was used to relieve and prevent pain. This is called Hypnoanesthesia.

       Hypnosis Burn Treament 2

The Clinical Hypnotherapist (right side of picture) is keeping the patient in a painless state while the surgeon (left side of picture) surgically removes the dead tissue and changes bandages. With her eyes closed, the patient is completely aware of what is going on, but does not feel any pain.


       Hypnosis Brain Treatment

A man undergoing open brain surgery without use of chemical anesthesia. A 4X4 inch portion of his skull cap has been removed to access his brain. He feels no pain and is aware of what is going on and communicating with the surgeon. The surgeon is on the left side of picture, and the CHT therapist is on the right.

Pictures published in the Journal of the American Medical Association, 1955. (Copyright expired.)

       Hypnosis Iowa Study 1r.

Radiologist Dr. Elvira Lang teaches at the “Harvard Medical School”. She is shown here with a patient conducting a study At The University Of Iowa. Her study shows that CHT can reduce the need for meds -- and make surgery faster and smoother.


Half the group decided to take no medicines at all, just CHT. The heart rate, blood pressure and blood oxygen levels remained more stable among the CHT patients than the non-CHT group, so their surgeries went significantly faster.

(Courtesy: Beth Israel Deaconess Medical Center. Posted 8 August, 2000)

       Hypnosis Carol Ginandes

Dr. Carol Ginandes, health psychologist and Dr. Daniel Rosenthal, professor of radiology at the “Harvard Medical School”, published a report on their study of Clinical Hypnotherapy to speed up the mending of broken bones and put down many myths about hypnosi

Carol Ginandes, Ph.D., ABPP is internationally recognized for her clinical work, research and teaching. She specializes in utilizing CHT strategies to facilitate mind/body healing in a wide range of health conditions.

They recruited 12 people with broken ankles who did not require surgery and who received the usual treatment at “Massachusetts General Hospital” in Boston. Ginandes hypnotized half of them once a week for 12 weeks, while the other half received only normal treatment. (Note: The same doctor applied the casts and other care, and the same radiologists took regular X-rays to monitor how well they healed. A radiologist who evaluated the X-rays did not know which patients underwent Clinical Hypnotherapy.)


Those who received Clinical Hypnotherapy healed faster than those who were not. Six weeks after the fracture, those in the CHT group showed the equivalent of eight and a half weeks of healing.

(Courtesy: Harvard Gazette Archives Reference: Harvard University Gazette May 8, 2003 (Staff photo by Stephanie Mitchell)

      John Hopkins

Hypnosis for irritable bowel syndrome: The most promising alternative therapy for irritable bowel syndrome is gut-directed hypnosis (also called hypnotherapy).

During a series of weekly sessions, a therapist guides you through relaxation exercises. When you reach a state of deep relaxation, the therapist suggests imagery and sensations to help you with specific symptoms.


About 70% of 250 people with irritable bowel syndrome had at least a moderate improvement in their symptoms with hypnotherapy. The participants also reported needing less medication and fewer doctor visits.

Another study found that 80% of those who responded to hypnotherapy maintained their improvement for up to six years.

Hypnotherapy likely works by relaxing smooth muscles and relieving psychological stress, both of which may alleviate symptoms.

Posted in Digestive Health on June 22, 2009

      Standford School of Medicine  
Center on Stress & Health

Spiegel, D. (2007). "Commentary: Reversing amnesia about hypnosis." Am J Clin Hypn 49(3): 181-2.

Spiegel, D. (2007). "The mind prepared: hypnosis in surgery." J Natl Cancer Inst 99(17): 1280-1.

Lutgendorf, S. K., E. V. Lang, K. S. Berbaum, D. Russell, M. L. Berbaum, H. Logan, E. G. Benotsch, S. Schulz-Stubner, D. Turesky and D. Spiegel (2007). "Effects of age on responsiveness to adjunct hypnotic analgesia during invasive medical procedures." Psychosom Med 69(2): 191-9.

To assess the effects of age on responsiveness to self-hypnotic relaxation as an analgesic adjunct in patients undergoing invasive medical procedures.

Secondary data analysis from a prospective trial with 241 patients randomized to receive hypnosis, attention, and standard care treatment during interventional radiological procedures. Growth curve analyses, hierarchical linear regressions, and logistic regressions using orthogonal contrasts were used for analysis. Outcome measures were Hypnotic Induction Profile scores, self-reported pain and anxiety, medication use, oxygen desaturation < or =89%, and procedure time.


Hypnotizability did not vary with age. Patients receiving attention and hypnosis had greater pain reduction during the procedure, with trends toward lower pain with hypnosis; this did not differ by age. As age increased, patients experienced more rapid pain control with hypnosis. There was more rapid anxiety reduction with attention and hypnosis. Trends toward lower final anxiety were also observed with attention and hypnosis versus standard care, and with hypnosis versus attention; these relationships did not differ by age.

Patients requested and received less medication and had less oxygen desaturation with attention and hypnosis; this did not differ by age.

However, as age increased, oxygen desaturation was greater in standard care.

Procedure time was reduced in the attention and hypnosis groups; this did not vary by age.


Older patients are hypnotizable and increasing age does not appear to mitigate the usefulness of hypnotic analgesia during invasive medical procedures.


    Mayo Clinic

At Mayo Foundation for Medical Education and Research conducting extensive studies of CHT for use in numerous medical conditions.
Many important trials reviewed here have helped to establish the role of CHT in contemporary medicine. These trials have established the utility and efficacy of its use for several medical conditions, either alone or as part of the treatment regimen.

Health care providers changed their attitudes significantly and positively when presented with information about the use of CHT in medicine.


The acceptance of CHT as a mode of treatment in medicine is increasing as a result of “careful, methodical, empirical work of many research pioneers.” Sebastian Schulz-Stübner, M.D., Ph.D., Studies Hypnosis As Sedation Alternative.

University of Iowa News Release February 6, 2003


Sebastian Schulz-Stübner, M.D., Ph.D., University of Iowa assistant professor of anesthesia, investigated whether CHT could be used in place of sedating drugs to relax patients undergoing surgery with local or regional anesthesia.

In Schulz-Stübner’s study, 48 patients undergoing surgery that required local anesthesia received CHT in place of sedating drugs.


The technique proved to be very successful... All patients undergoing elective surgery did not require sedating drugs.

The study was performed in Aachen University in Germany, where Schulz-Stübner was a physician prior to moving to the University of Iowa


Researchers at the University of Iowa Roy J. and Lucille A. Carver College of Medicine and the Technical University of Aachen, Germany, used functional magnetic resonance imaging (fMRI) to find out if CHT alters brain activity in a way that might explain pain reduction.

Researchers found that volunteers using CHT experienced significant pain reduction in response to painful heat. They also had a distinctly different pattern of brain activity compared to when they were not utilize CHT and experienced the painful heat. The changes in brain activity suggest that CHT somehow blocks the pain signal from getting to the parts of the brain that perceive pain.


“The major finding from our study, which used fMRI for the first time to investigate brain activity using CHT for pain suppression, is that we see reduced activity in areas of the pain network and increased activity in other areas of the brain unsing CHT,” said Sebastian Schulz-Stubner, M.D., Ph.D., UI assistant professor (clinical) of anesthesia and first author of the study. “The increased activity might be specific for CHT or might be non-specific, but it definitely does something to reduce the pain signal input into the cortical structure.”

Results reported in the November-December 2004 issue of Regional Anesthesia and Pain Medicine.

       Pic 2 Children


Studies with children in emergency treatment centers show that CHT techniques reduces fear, anxiety, discomfort, and improves self-control and cooperation with medical personnel.



Eighty Three percent (83 percent) of children significantly or completely recovered from the following: Obesity, asthma, fecal incontinence, anxiety, pain, problematic habits (sleep walking, thumb sucking, nail biting).



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